By: Matt Peterson, Make It A Great Day, Inc.
The financial advisor industry is expected to increase at a 32% growth rate over the next decade. The average growth rate for all occupations is 14%.
Source: Bureau of Labor Statistics
As competition gets greater and greater for financial advisors each year, it also becomes more difficult to stand out from the crowd. Every time I ask an advisor, “what makes your firm different from the other advisors out there?” I always get a similar response.
- Fiduciary Aspect
- Unique Process
- Our Investment Strategy
Over the last 8 years, these answers (for the most part) have continued to be the same. While all of these things are critical for advisors, for 2013, a better marketing answer might be…
- A Professional Brand
- Appealing to Every Generation (not just boomers)
- Our Web-based/Client-friendly Processes
- Our Unique Voice
- Our strong Web presence
4 Things to Consider
1. A Great Website
A great website can quickly enhance your professional image.
- On-Site SEO Features & Promotion
- Social Media Integration
- Easy Content Management
- Viewer Appealing Design
2. Good Copywriting
Unique, creatively written copy that appeals to your client base and target market.
3. SEO Services
Stay in the hunt with a good ongoing SEO plan customized to your needs.
- Submit Your Site to Local Business Directories
- Identify Your 10 Most Effective Keywords (based on location, services and target market)
- Begin a Ongoing SEO Plan & Track Results
4. Social Media
Social Profiles are very powerful backlinks to your website.
To learn more about Matt Peterson, Make It A Great Day, Inc. and AdvisorFlex Websites, please visit them online or in the Scottrade® Advisor Services Resource Center (Marketing tab). You can also follow Make It A Great Day, Inc. on Twitter.
Don’t miss our new marketing webinar series presented by Matt Peterson. You can sign for these events by visiting advisorservices.webex.com.
Article reprinted with permission from Make It A Great Day, Inc., Scottrade, Matt Peterson and Make It A Great Day, Inc. are not affiliated. This is for information purposes only and Scottrade is not responsible for statements, offers, or products issued by Matt Peterson and Make It A Great Day, Inc.
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